What is Metica?

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Metica is an advanced platform engineered to significantly boost in-app purchase (IAP) revenue for games by integrating personalization and optimization technologies with a unique approach to making in-game shops more dynamic. Leveraging a near real-time data infrastructure and state-of-the-art machine learning, Metica delivers personalized interventions for every player, optimizing engagement and monetization strategies.

Key to Metica's innovation is its comprehensive experimentation framework that transcends traditional A/B testing. It supports continuous testing, multi-armed bandits, and contextual multi-armed bandits through reinforcement learning, enabling precise and effective optimization of player experiences based on evolving behaviors and preferences.

Furthermore, Metica enhances the dynamic nature of game shops by offering:

• Greater flexibility in bundling items together, allowing developers to create tailored offer bundles either as IAP or purchasable with virtual currencies.

• The ability to hyper-personalize each offer, ensuring that every player receives the most relevant and enticing deals.

• The capacity to experiment with and continuously optimize what’s presented in the shop, ensuring that offerings remain fresh and effective in driving revenue.

Metica also provides a Predicted Life Time Value (pLTV) model for players to help understand and maximize the long-term revenue potential from each player. The platform is expanding its predictive modeling capabilities to include other player states such as churn and spend propensity, further empowering developers to proactively engage and retain players.

By enabling the operationalization of both first-party and third-party machine learning models, Metica allows for unparalleled customization and optimization of the gaming experience. This comprehensive approach ensures that game developers and publishers can leverage cutting-edge data science and machine learning technologies not only to increase IAP revenue but also to significantly enhance player satisfaction and retention through a more dynamic and personalized in-game shop experience.